At Tunnl, we're not just another data platform – we're redefining audience intelligence. We’re breaking down silos between traditional research, paid media, and measurement.
In 2024, we took significant strides in creating an end-to-end solution that creates a single source of truth across campaign activities, and drives maximum efficiencies.
Our AI-powered audience intelligence platform empowers brands, agencies, and industry advocates to find and reach the right people on the right channels with unprecedented efficiency.
A Year of Growth
Let's talk numbers — because we believe in quantifiable impact.
Audience Creation
We've created 2,152 custom audiences and added 1,031 audiences in our library, providing our clients with laser-focused targeting capabilities.
Modeling Capabilities
We've built over 700 billion AI-powered predictions, adding a staggering 2.3 trillion data points to our intelligence ecosystem.
Tunnl Audience Intelligence Platform Performance
Our 500 users have spoken, and we’re proud of the numbers. Tunnl platform visits are up 219% year over year across the platform’s capabilities from research and insights to media planning and measurement.
Enterprise Validation
We're proud that 5 Fortune 500 companies now power their campaigns with Tunnl’s Audience Intelligence Platform, and we've forged 7 new strategic activation partnerships. And, what have we done for them lately? One major pharmaceutical company decreased their CPA by 70% by connecting their audience research to activation and measurement with Tunnl.
Leveling Up the Martech + Adtech + CommTech Landscape
Our commitment to innovation has driven significant technological advancements, changing how data can be generated, analyzed and leveraged by the adtech industry.
Accelerated AI-Powered Modeling
We've revamped our modeling system, reducing generation time from days to mere hours using vectorized tables. In 2024, we built 2,152 national models and 2,759 models in localized geographies, nearly doubling the # of models we built in 2023.
Expanded Insights
We've introduced new features like Media Mix updates at local levels and personality trait analysis.
Unparalleled Media Measurement
Our biggest feature launch in 2024 was Reach & Frequency, which enables unprecedented campaign optimization capabilities, allowing clients to build exposure-based audiences with precision. With Reach & Frequency, Tunnl clients can measure impressions, reach, and frequency across linear TV.
We Asked & We Listened To Customer Feedback! Stay Tuned For Updates on the Tunnl 2025 Roadmap
In 2024 we asked our clients how we could best serve them, and we’re making it happen.
- Deeper consumer insights at your fingertips in the Tunnl Audience Intelligence Platform
- Strategic UI improvements promise even more intuitive data exploration across team
- New CTV insights in-platform to rival any competitor
- New Campaign Effectiveness platform feature will better arm Marketing and Insights pros with the data they need to measure effectiveness of campaigns and their respective audiences
- Developed an AI lookalike modeler in Snowflake’s ecosystem by yours truly, Tunnl.
Power Up 2025 with AI-driven Audience Intelligence
How can AI power up your end-to-end audience strategy? Tunnl AI-powered audience intelligence offers an unparalleled understanding of consumers at the individual level, founded on Tunnl’s proprietary ground truth and modeled to the entire U.S. adult population. Tunnl is the place brands, agencies, and industry advocates go for deep intelligence on where consumers stand on any issue so that you can tell the story that wins hearts and minds.