To win the next election, you need to tap an underrepresented electorate brimming with unclaimed potential. And U.S. Hispanics make up the nation’s fastest-growing voting bloc, over 34 million voters strong.
Their growth is your opportunity, if you act now.
Tunnl’s microtargeting experts partnered with TelevisaUnivision to build VAMOS, a suite of audience intelligence solutions designed to help you reach Hispanic voters on the most critical election issues. With 20+ issue-based audiences for U.S. Hispanics, unparalleled audience insights, and seamless cross-channel activation, VAMOS makes it easy for you to get your political campaigns in front of your target Hispanic voters, fast.
The 13 issue-based audiences for U.S. Hispanics we’ll discuss in this article represent the most critical voter issues that are drawing U.S. Hispanics to the polls to decide the future of U.S. policy and politics. We’ll define each audience, and how you can reach them from the Tunnl platform using VAMOS.
Table of Contents
I. How to Reach Hispanic Voters with Your Political Campaigns
II. 13 Hispanic Audiences to Help You Win the Election
B. Reach Hispanic Voters on Immigration
How to Reach Hispanic Voters with Your Political Campaigns
Win over Hispanic voters on your campaign issues with Tunnl’s audience intelligence platform. With media mix insights into how your target audiences consume media, demographic insights to deepen your understanding of who your target audiences are, and tools for audience-based media planning, optimization, and measurement, the Tunnl platform delivers the information you need to plan your most efficient and impactful campaigns.
Our Hispanic audiences are housed in VAMOS, the Tunnl platform’s proprietary Hispanic audience intelligence solution created in partnership with TelevisaUnivision to help you reach Hispanic voters on critical issues.
Once you’re signed into the Tunnl platform, you’ll see a VAMOS tile on your home screen. Click it, and you’ll find all the audiences we will cover in this article, each with in-depth, instant insights into media mix and demographics, linear TV ratings, and more.
From there, you’ll hit the ground running with accurate, instant, issue-based Hispanic voter outreach.
13 Hispanic Audiences to Help You Win the Election
Influence the future of policy and politics with issue-based Hispanic audiences that put your campaigns directly in front of the nation’s fastest-growing electorate.
Reach Hispanic Voters
When Tunnl recently polled U.S. Hispanics on their voting habits, 58% agreed that, while they typically vote for candidates of one political party, they would consider voting differently, if the other party’s candidates made an effort to reach out to them.
Campaigning within and across party lines holds immense value within the Hispanic electorate. Reach motivated and persuadable Hispanic voters with these three audiences:
- VAMOS Hispanic Republicans - Hispanic voters who lean Republican.
- VAMOS Hispanic Democrats - Hispanic voters who lean Democrat.
- VAMOS Likely 2024 Presidential Primary Voter - Hispanic voters who are likely to vote in the 2024 Presidential primary election.
Reach Hispanic Voters on Immigration
In border states like Texas, New Mexico, and Arizona, border security and immigration issues see the highest concentration of passionate voters. Reach Hispanic voters in these border battleground states and where they live across the nation:
- VAMOS Open Border - Hispanic voters who are more likely to agree that our southern border is secure.
- VAMOS Secure Border - Hispanic voters who are more likely to agree that our southern border needs stronger enforcement.
Reach Hispanic Voters on Economic Issues
Economic issues including inflation, interest rates, and taxes dominate as top voter concerns nationwide.
Address Hispanic voters head-on about economic uncertainty and their desired outcomes for the nation’s financial future:
- VAMOS Taxes Cut - Hispanic voters who are likely to agree that the best way to stimulate the economy is to cut taxes across the board.
- VAMOS Taxes Raise On The Rich - Hispanic voters who are likely to agree that taxes should be raised on corporations and the rich.
- VAMOS Government Fixing Inflation - Hispanic voters that are likely to agree that the government is helping to lower inflation.
- VAMOS Government Not Fixing Inflation - Hispanic voters that are likely to agree that the government is not helping to lower inflation.
Reach Hispanic Voters on Crime & Policing
Criminal justice policy and gun laws are among the top issues bringing Hispanic voters to the polls, with millions of U.S. Hispanics varying in their opinions on the best course of action.
Influence their stance before their ballots are cast with these prebuilt audiences on policing, crime rates, and firearms policy:
- VAMOS Pro Police Funding - Hispanic voters who are likely to agree that we should continue to fund our police forces.
- VAMOS Pro Community Outreach - Hispanic voters who are likely to agree that increasing community outreach and social services will help decrease crime rates.
- VAMOS Support Stricter Gun Laws - Hispanic voters that are likely to agree that there should be stricter gun laws to help reduce gun violence.
- VAMOS Protect Second Amendment - Hispanic voters that are likely to agree that their Second Amendment rights need to be protected.
Your influence on the Hispanic electorate will dictate the next several years of policy and political power. Plan your political campaigns with VAMOS and tap into a reservoir of instant issue-based audience intelligence for U.S. Hispanics designed to help you achieve your most effective and efficient political campaigns yet, right away.
