Tunnl Blog - Page 2

It’s Black History Month. People are reflecting, celebrating, and seeking ways to support black communities - and you know you have a particularly relevant message for them right now. But before you launch a thoughtful ad campaign embracing this month’s messaging, you have to figure out who to target. If that doesn’t give you pause, this is your sign that it should. At Tunnl, we’ve enabled advertisers to get their messages in front of the right people over thousands of campaigns. And it wasn’t always the audience that advertisers expected. We’re lending the limelight to three of our prebuilt audiences with unique relevance for you this month to give you a few ideas about how to advertise compassionately now and all year long.

You want to focus your advertising efforts — and budget — on reaching only the right people for your message. This kind of laser focus on the right audience using the right data helps to increase an ad campaign’s efficiency and return on investment.

Successful advertising hinges on reaching the right people, on the right channels, with the right message. That’s why savvy marketers leverage audiences to target their messaging to reach the people most likely to care about and engage with their efforts.

According to Gallup, only 36% of Americans have a positive view of the health care industry, while 41% view it negatively. This leaves those in health care grappling with how to build trust in their individual brands while also combatting mistrust of their industry as a whole. To make an impact and build trust, advertisers make use of personalized ads that speak directly to their consumers’ concerns. This is especially true in health care, where building trust in the industry is of the highest importance. The question is, How can health care advertisers know what is important to Americans in order to build their trust?

Do you know where your target market consumes their TV media? If not, how can you guarantee your TV advertising is effective — and not wasting your valuable resources?

The way people watch TV is rapidly changing. While streaming TV viewership has expanded steadily over the years, the COVID-19 pandemic accelerated the shift into high gear, with the number of worldwide subscriptions to streaming services catapulting to an astonishing 1.1 billion in 2020.