Tunnl Blog

Kids account for 20-30% of flu infections annually, and school halls are incubators for the illness. It’s a serious issue, one that several states are trying to stop before children return to school this year. Flu shots are required in areas throughout the nation, giving providers like you an opportunity to connect with busy families who need convenient immunizations for their kids. But before back-to-school, parents are moving at an extra-fast clip to get everything on their to-do list done, leaving little time for TV or social media scrolling where they could see your ads. To help you reach the right people quickly and efficiently in these final days before back-to-school, Tunnl offers these five prebuilt audiences that, especially when you use our Advanced Search or Audience Builder, enable you to get your ads in front of the hard-to-reach working moms who need your flu shot services now. Working Moms - Mothers with full-time employment Pro Flu Shot for Children - Individuals who are planning to get the flu shot for their children Pro Flu Shot for All - Individuals who are planning to get themselves and their children a flu shot Pro Flu Shot for Adults - Individuals who are planning to get the flu shot for themselves Anti Flu Shot - Individuals who are not planning to get the flu shot for themselves or their children Here’s what you need to know about reaching these audiences in time to capitalize on the back-to-school buzz.

You know those kitchen gadgets that your grandma keeps giving you for Christmas that only assist in one obscure culinary task like making quesadillas or pressing paninis? They do the job they’re built for, but stepping outside of that singular specialty is always an experimental gamble with a potentially poor payoff. In a saturated audience intelligence market, many of your options are like that. They specialize in one sector but don’t offer much benefit to audience-based buyers in other spaces. Nobody likes a one-trick pony, there isn’t space in your tech stack for a single-purpose tool, and you definitely don’t want to use the wrong audience insights to target your campaigns. But don’t be so quick to judge. Tunnl’s founders have successful pasts in politics as campaign strategists and data scientists, but they’ve also applied their microtargeting expertise to corporate marketing strategy, issue advocacy campaigns, and agency roles. They’ve built the Tunnl platform and the audiences it hosts to serve every advertiser and agency to reach accurate, issue-based audiences that move the needle on their message. Still think Tunnl audiences are only for politicians and public affairs? We have ten examples of campaigns that prove otherwise.

Buying ad space shouldn’t take eons, and yet… You need to propose a campaign budget based on the size of your target audience, but you have to contact your data provider directly to get counts. You have budget approval, and you’re ready to create your campaign, but your data provider has to send your audience to the right ad platforms, which requires a separate request and several days of downtime. It’s time to optimize; all you want to do is update your audience, but start stretching because you’re about to jump through several hoops. Tunnl has built hundreds of issue-based audiences to make targeting faster and more accurate for advertisers like you, but what good are audiences you can’t access in your ad platforms? Enter audience syndication, the process that puts audiences like ours on advertising and demand-side platforms (DSPs) like the ones you use to launch your campaigns. How does this process eliminate the middleman and improve your advertising process? It goes a little like this.

Only 24% of marketers can tell you which social causes their target audience cares about, and less than half of the marketers HubSpot surveyed could tell you about their audience’s hobbies, interests, or behaviors. How are you supposed to target an audience you don’t understand? For years, Tunnl has been developing prebuilt audiences and custom audience solutions for advertisers who recognize the importance of accurate targeting. Every audience we create is rooted in the causes people care most about, their self-reported interests, and how they’re likely to behave while shopping or voting. So, Tunnl audiences - whether it's a prebuilt audience or custom - give you a well-above-average understanding of who you’re targeting. But deciding which audience solution is ideal for your campaigns will come down to a few factors you can diagnose yourself. If any of these issues sound familiar, custom audiences could be the answer you’ve been looking for.

You’re eager to reach the specific group of people who care about your message, but that’s easier said than done. And instead of lengthy trial and error over months of unsatisfying campaigns, you know there’s a better way. The microtargeting pioneers who founded Tunnl agreed that connecting your campaigns to the right people is critical and should be easier. Custom audiences from Tunnl are an efficient, effective way to eliminate guesswork from your targeting efforts and get straight to the ideal audience for your brand or cause. But how long will it take to build a bespoke audience and start targeting them on your preferred platforms? The answer is “it depends,” but we’ll walk you through what you can typically expect from the process, factors that extend it, and what you can do to accelerate a custom audience build.

Are you an advertiser that manages multiple digital ad campaigns through programmatic ad platforms? If so, you are probably familiar with the demand-side platform (DSP) system, where you can manage multiple accounts through one interface. One of the most favored DSPs for Tunnl clients is The Trade Desk, where you can take advantage of real-time programmatic marketing automation for all of your campaigns.