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Chester Bedell

Is Audience Data Right for Your Purpose-Driven Advertising Campaigns?

By: Chester Bedell
July 7th, 2022

In today’s increasingly issue-aware society, public opinion is more important than ever to advertising success. Shifts in public perception can negatively impact brands, advocacy groups, nonprofits, and even entire industries - or it can be the key differentiator that gets your message heard over the other noise in a crowded advertising environment. Audience data will make the difference.

Tunnl | Products | Audiences | Cost

The 5 Biggest Pros and Cons of Tunnl’s Custom Audiences

By: Chester Bedell
August 30th, 2021

Thousands of companies everyday waste money because they can’t reach their target audience and their message isn’t being heard. You know that a custom audience can help you get in front of the right crowd. But you may think it’s too time-consuming and expensive.

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