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Tunnl Blog

The Tunnl Blog

Erin Abell

Erin Abell is the Vice President of Product, Audiences at Tunnl.

Insider | Tunnl

A Practical Guide to Data Privacy Law: 5 Trends in Consumer Privacy Legislation

By: Erin Abell
September 22nd, 2023

Consumers are increasingly concerned with the life of their data online. Who has my data? What are they using it for? What rights do I have? Legislators are listening; they’re taking action to protect consumers and regulate data processing in organizations throughout the country. It’s great news for consumers who want to know about, access, and make certain decisions regarding their personal data. But what does the new legislative landscape mean for you, as an advertiser who relies on personal data to make critical campaign targeting decisions?

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