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Tunnl Blog

The Tunnl Blog

Samantha Zaleski

Samantha Zaleski joined Tunnl in April of 2020 and served as the Senior Director of Client Relations.

Tunnl | Products | Audiences

Target Audiences for Purpose-Driven Marketing in 2022

By: Samantha Zaleski
August 26th, 2022

Consumer buying habits are changing. Modern buyers don’t just want to purchase products; they want to use their purchasing power to take a stand on current issues and causes. That means they’re only engaging with brands whose purpose, mission, or vision aligns with their own values.

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