Tunnl Blog

At Tunnl, we're not just another data platform – we're redefining audience intelligence. We’re breaking down silos between traditional research, paid media, and measurement.

As campaigns work to connect with a relatively small group of uncommitted voters, they disproportionately target much of their advertising, and spending, to what amounts to less than 20% of voters in any given state. With this focus, it’s typical for campaign strategists to consider broadcast budgets first, with major networks getting large viewership and the most eyes on their ads. Three competing tensions at play with this strategy should make campaigns reconsider their final spending as November approaches.

Jargon slows everyone down. And when you want to find audience tools that work or get down to the nitty-gritty with a potential audience partner, nobody wants to stop the conversation and say, “what’s that mean?” But there are terms you may not know, and you’re right to want answers. Tunnl has spent years connecting advertisers to their target audiences. The best conversations we’ve had with clients and partners all have one thing in common: we’re all on the same page. This glossary will give meaning to the terms you’ll hear from the Tunnl team and throughout your search for audience solutions. So, instead of spending calls feeling like you’re trapped in a vocabulary quiz, you can ask more meaningful questions and find the answers you need faster.

Pioneers from the data, public affairs, and political campaign spaces founded Tunnl in 2021 with the mission of helping advertisers and agencies achieve maximum impact with their issue, cause, public affairs, or purpose-driven campaigns amongst rising industry challenges.

Great products and messages get lost in the sea of advertising every day because they fail to do one thing - connect with their audiences. In today’s world, connecting with your audience can seem more difficult than ever.