Tunnl Blog

To win the next election, you need to tap an underrepresented electorate brimming with unclaimed potential. And U.S. Hispanics make up the nation’s fastest-growing voting bloc, over 34 million voters strong.

Healthcare advertisers, issue advocates, and political teams are all on the same precipice: Get your message to the people who need to hear it now, or the future of the healthcare industry - and your role in it - tilt in someone else’s favor. Elections and open enrollment periods are approaching. You need to reach the right people, right away. The microtargeting experts and public affairs specialists at Tunnl created nine prebuilt audiences to help you immediately reach the right people on the top issues in healthcare, including: Medicaid expansion Changes to the Medicare eligibility age Drug cost regulation

Roughly one-third of advertisers had their budgets cut in 2023, but the cost of ad inventory is up, and return on ad spend is less dependable amid a waffling economy, ad fatigue, and media fragmentation. Are you feeling the pinch yet? You’re under pressure to do more with less, the age-old struggle of every marketing department, but the odds are against you more than they’ve ever been. You need to build connections with consumers faster using more personalized ads, even though reaching them is more difficult and more expensive than it once was. There’s one way to accomplish this next-to-impossible task: audience intelligence.

Agencies have a lot of people to please. When clients come to you, it’s because they want higher returns on their ad spend and more qualified leads in their pipeline. But media fragmentation is making it harder than ever to reach the right people, and even when you can, more than one-third of internet users employ ad blockers to thwart your efforts. Meanwhile, media buying industry profits are expected to decrease despite improved revenue, your budget is shrinking, and expectations are through the roof. Strategic audience targeting is your ticket to overcoming the odds, but how can you guarantee best-in-class results to every client that comes through your agency? If you have clients counting on you, you need accurate and easily accessible audience data that can be applied seamlessly to the different campaigns you’re pitching and planning. And you need tools for analysis, planning, and measurement. But you don’t need a more complicated tech stack. Seem like a lot to ask for? Tunnl doesn’t think so.

Short-term rental (STR) legislation throughout the country may change the way Americans travel in the very near future. As travelers continue to enjoy the variety of accommodations on Airbnb and Vrbo, local and state lawmakers are struggling to keep residents happy, housing affordable, and tourism successful. The motivations and needs of businesses, homebuyers and renters, hotel unions, hosts, travelers, and policymakers are all in conflict, inspiring a spike in issue-based campaigns for or against the regulation of short-term rentals. How do you ensure yours is the one that gets seen by the right people?

76% of customers feel that targeted advertising helps them discover new products and 40% of consumers actually prefer targeted ads, according to Gitnux. Give the people what they want, right? That’s the crux of audience-based media buying: delivering your ads to the people who genuinely want to see them and who are more inclined to take action on your message. You’re probably already using some form of audience targeting in your ad campaigns. But if you’re still struggling to see significant results like qualified leads and more conversions, then there’s more to audience-based media buying that the microtargeting experts at Tunnl can teach you to harness.