Tunnl Blog - Page 2

Digital does not rule the ad world. Direct mail campaigns using letter-sized envelopes generated a 112% return on investment, according to the 2022 Response Rate Report released by the Association of National Advertisers. Meanwhile, peer-to-peer texting campaigns have higher open rates than email campaigns and boast impressive ROI.

Cable advertising is painted as the cost-effective cousin to broadcast ads, giving it a timely appeal as marketing budgets shrink. But there’s a way to save even more and expand the power of your cable ad budget if you know where to source the right audience data. Tunnl enables TV advertisers to achieve up to an extra 25% efficiency on their ad spend through data-backed placements and audience insights. One secret weapon we add to your arsenal is Cable Ranker, which helps you understand where audiences tune in when they turn on the tube. What is it? Why and how does it work? All will be explained, with context on the current cable landscape for good measure, so you’ll be ready to optimize your cable campaigns to reach the right audience.

You’ve explored your audience intelligence platform options, and you're ready to take the next step: a demo. Our team has hosted hundreds of demos in their collective decades of audience targeting experience, so you can look forward to a highly-personalized walkthrough of the Tunnl platform from the people who helped build it. We’ll assess your needs, discuss your options, and help you decide what to do next. But how you spend the time between now and your demo day can make a world of difference to the value you get from a Tunnl demo. The most successful sessions have momentum before they even begin, and you can get the ball rolling with a little bit of prep. We’ll share the tips that have helped hundreds of Tunnl users like you hit the ground running, so you can maximize the value of your upcoming demo.

Raise your hand if you’ve ever been building an ad campaign on Hulu, and when you get to the audience selection section, you audibly heave a “that’s it?” about the available options. The alternative is to bring over third-party audience data like Tunnl’s, but then a new issue emerges: Platform-imposed data usage fees. Most ad platforms play nice with outside audience data, but only at a cost. Essentially, whenever you want to advertise against a third-party audience, your ad platform will tack on an extra charge. Why? All that data requires resources to collect, aggregate, and store securely without any liability landing on the advertiser. We’d know; Our Tunnl audiences sit atop billions of lines of media consumption insights and survey data that need genius teams and constant diligence to maintain. But since third-party audiences allow you to spend less, get your ads in front of the right people, and maximize your ad spend ROI, are data usage fees justifiable? There are a few things you should know, including how data usage fees are calculated, who you’ll pay them to, and whether or not they’re worth the added expense. Once you nail down those details, you’ll plan your next campaign with a clearer idea of what you’ll spend using third-party audience data.

A big issue is plaguing advertisers: Facebook is no longer allowing advertisers to import certain third-party audience lists into its platform. The move stems from an attempt to shield users from sensitive topics, yet the result has seen advertisers struggle to connect with the public on very real, important issues via the social media giant.

Building an effective advertising campaign takes more than just clever copy and eye-catching design. The most successful campaigns incorporate audience insights, or detailed information on the people most likely to engage with your messaging. Having data that helps you deeply understand your target market — including their values, demographics, and media consumption patterns — informs your outreach strategy with the information needed to create powerful messaging that drives consumers to action. Tunnl’s mission is to provide advertisers with the deep, human insights needed to better connect with their core markets. That’s why we offer hundreds of prebuilt audiences for our clients to leverage against their campaign strategies. But what are Tunnl’s prebuilt audiences, exactly?