Tunnl Blog - Page 3

The most successful brands and campaigns know that before any marketing or outreach strategy can be executed, a set of crucial steps must be taken.

As an advertiser, you make dozens of critical decisions to balance a healthy marketing investment with a sustainable budget. You understand that your brand messaging – and your precious resources – can be optimized with Tunnl audiences . . . but you have a media buying agency. You may pose the question: If I already have a media buying agency, can I still use Tunnl?

One of the biggest challenges facing marketing strategies for nonprofit organizations today, especially those operating on smaller marketing budgets, is how to maximize their impact and reach audiences across demographics. Social issues and political advocacy are more pronounced than ever, so it’s vital for nonprofits to make the most of their outreach efforts now.

You may understand this by now, but let’s state it outright: Tunnl does not buy or place media. On occasion, we will run into confusion when talking to prospects about our role in the media buying process. We like to illustrate this point, especially when it comes to our linear TV optimization.