Tunnl Blog - Page 13

Facebook’s parent company, Meta, made an announcement on November 9th, 2021 that caused derailed the workflow of many of the platform’s advertisers.

Great products and messages get lost in the sea of advertising every day because they fail to do one thing - connect with their audiences. In today’s world, connecting with your audience can seem more difficult than ever.

Updated May 2024 Google has announced that it will completely deprecate third-party cookies in 2025. So where does that leave advertisers who rely on third-party cookies for accurate targeting and campaign tracking? Up a creek, unless they can find alternatives to third-party cookies that deliver exceptional accuracy. Tunnl has been operating on a cookieless targeting model for years, perfecting the way advertisers reach their precise audience in the most efficient, effective, and privacy-compliant way possible. So, we know what you need to confidently take on a cookieless future.

It doesn’t matter how good your creative looks - if you are talking to the wrong audience, your ads will fail.

If you’re like me, not knowing something is the worst thing in the world - and for brands, it could lead to potential consequences.

You may understand this by now, but let’s state it outright: Tunnl does not buy or place media. On occasion, we will run into confusion when talking to prospects about our role in the media buying process. We like to illustrate this point, especially when it comes to our linear TV optimization.