Tunnl Blog - Page 14

The Tunnl Blog

Tunnl's blog is full of insights into how you can reach your ideal audience via your public affairs, issue advocacy, purpose-driven marketing, and cause marketing campaigns across any mix of media channels.

Tunnl | Products | Audiences | Cost

The 5 Biggest Pros and Cons of Tunnl’s Custom Audiences

By: Chester Bedell
August 30th, 2021

Thousands of companies everyday waste money because they can’t reach their target audience and their message isn’t being heard. You know that a custom audience can help you get in front of the right crowd. But you may think it’s too time-consuming and expensive.

Tunnl | Products | Audiences

Prebuilt vs. Custom Audiences: Which Is Best for You?

By: Amanda Peterson Beadle
August 10th, 2021

Updated May 2023 If an ad gets delivered to irrelevant people and nobody's compelled to take action, did you still spend your ad budget? Obviously, disappointingly, yes. How the people behind each impression receive your message is crucial to making the most of your ad dollars because only their actions can earn you a return on ad spend. Reach the wrong people, and it all goes to waste. That's where audiences come in.

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