Tunnl Blog - Page 14

You may understand this by now, but let’s state it outright: Tunnl does not buy or place media. On occasion, we will run into confusion when talking to prospects about our role in the media buying process. We like to illustrate this point, especially when it comes to our linear TV optimization.

Thousands of companies everyday waste money because they can’t reach their target audience and their message isn’t being heard. You know that a custom audience can help you get in front of the right crowd. But you may think it’s too time-consuming and expensive.

Updated May 2023 If an ad gets delivered to irrelevant people and nobody's compelled to take action, did you still spend your ad budget? Obviously, disappointingly, yes. How the people behind each impression receive your message is crucial to making the most of your ad dollars because only their actions can earn you a return on ad spend. Reach the wrong people, and it all goes to waste. That's where audiences come in.