Tunnl Blog - Page 7

You’re in the grocery store, minding your own business, perusing the produce. The intercom crackles on. They’re paging one shopper. It’s a name you’ve never heard. You go back to squeezing avocados and trying to find the greenest bananas. That “this has nothing to do with me” feeling is exactly what your ads will elicit if you target them too broadly. The right person may see and acknowledge your message because it’s meant for them. But what about all the other people you net in the process? Your ads are a more expensive intercom than the one at the grocery store. With much higher stakes, you need to know when and how to target local audiences or lean on regional marketing. Tunnl’s leadership has spent decades revolutionizing the world of microtargeting so advertisers like you can reach the people invested in their message more easily - without wasting ad spend on audiences who don’t care. But when is it right to take your targeted advertising to the local level? Let’s lay out the opportunities in national and local campaigns and explain the elements of a successful regional marketing effort, so you’re ready to pick and plan your strategy accordingly.

Jargon slows everyone down. And when you want to find audience tools that work or get down to the nitty-gritty with a potential audience partner, nobody wants to stop the conversation and say, “what’s that mean?” But there are terms you may not know, and you’re right to want answers. Tunnl has spent years connecting advertisers to their target audiences. The best conversations we’ve had with clients and partners all have one thing in common: we’re all on the same page. This glossary will give meaning to the terms you’ll hear from the Tunnl team and throughout your search for audience solutions. So, instead of spending calls feeling like you’re trapped in a vocabulary quiz, you can ask more meaningful questions and find the answers you need faster.

You’ve explored your audience intelligence platform options, and you're ready to take the next step: a demo. Our team has hosted hundreds of demos in their collective decades of audience targeting experience, so you can look forward to a highly-personalized walkthrough of the Tunnl platform from the people who helped build it. We’ll assess your needs, discuss your options, and help you decide what to do next. But how you spend the time between now and your demo day can make a world of difference to the value you get from a Tunnl demo. The most successful sessions have momentum before they even begin, and you can get the ball rolling with a little bit of prep. We’ll share the tips that have helped hundreds of Tunnl users like you hit the ground running, so you can maximize the value of your upcoming demo.

You’re eager to reach the specific group of people who care about your message, but that’s easier said than done. And instead of lengthy trial and error over months of unsatisfying campaigns, you know there’s a better way. The microtargeting pioneers who founded Tunnl agreed that connecting your campaigns to the right people is critical and should be easier. Custom audiences from Tunnl are an efficient, effective way to eliminate guesswork from your targeting efforts and get straight to the ideal audience for your brand or cause. But how long will it take to build a bespoke audience and start targeting them on your preferred platforms? The answer is “it depends,” but we’ll walk you through what you can typically expect from the process, factors that extend it, and what you can do to accelerate a custom audience build.

Updated August 2023 If you've ever bought sushi from a gas station, you know that compromising on quality can be dangerous. Audience data follows the same rules: not all data is equal, and quality counts. Compromise on audience data quality, and you put your entire operation at risk for security concerns. But unless you have a large team and an even bigger budget, it’s unlikely the minutiae of secure data management and ongoing data quality assurance are at the top of your priority list. But when it comes to your audience intelligence platform, they need to be.

Pioneers from the data, public affairs, and political campaign spaces founded Tunnl in 2021 with the mission of helping advertisers and agencies achieve maximum impact with their issue, cause, public affairs, or purpose-driven campaigns amongst rising industry challenges.