Tunnl Blog - Page 8

Advertisers have the power to influence the direction of our nation. The messages you create and who you deliver them to plant the seeds of change in households throughout the country. You inspire voters. You lead conversations, change minds, and drive decisions. But only if you reach the right people. Changemakers from the public affairs, advertising, and political spaces founded Tunnl. We know what it takes to enact meaningful change through strategic communication - and who you have to talk to to make it happen. We’re laying out the audiences with the most power to effect change, from lawmakers to local advocates, so you can decide which group will propel your cause in the right direction.

Women’s History Month has begun. And while the month-long celebration is dedicated to embracing the hard work of the world’s women, it began as recognizing the often-overlooked contributions of women throughout history. Are you overlooking opportunities to connect with women in your campaigns? Tunnl audiences have enabled hundreds of advertisers to deliver their ads to the right people and maximize their message’s impact. But the demographic split of an audience can come as a surprise. Time and time again, our data has affirmed the power and influence women have in politics, commerce, and finance. In celebration of Women’s History Month, we’re spotlighting six of our prebuilt audiences that embrace women’s value and what they really care about.

You have a burning question. One thing you need to know to target your ideal audience. But how do you find the answer? Simple: Ask.

It’s Black History Month. People are reflecting, celebrating, and seeking ways to support black communities - and you know you have a particularly relevant message for them right now. But before you launch a thoughtful ad campaign embracing this month’s messaging, you have to figure out who to target. If that doesn’t give you pause, this is your sign that it should. At Tunnl, we’ve enabled advertisers to get their messages in front of the right people over thousands of campaigns. And it wasn’t always the audience that advertisers expected. We’re lending the limelight to three of our prebuilt audiences with unique relevance for you this month to give you a few ideas about how to advertise compassionately now and all year long.

Raise your hand if you’ve ever been building an ad campaign on Hulu, and when you get to the audience selection section, you audibly heave a “that’s it?” about the available options. The alternative is to bring over third-party audience data like Tunnl’s, but then a new issue emerges: Platform-imposed data usage fees. Most ad platforms play nice with outside audience data, but only at a cost. Essentially, whenever you want to advertise against a third-party audience, your ad platform will tack on an extra charge. Why? All that data requires resources to collect, aggregate, and store securely without any liability landing on the advertiser. We’d know; Our Tunnl audiences sit atop billions of lines of media consumption insights and survey data that need genius teams and constant diligence to maintain. But since third-party audiences allow you to spend less, get your ads in front of the right people, and maximize your ad spend ROI, are data usage fees justifiable? There are a few things you should know, including how data usage fees are calculated, who you’ll pay them to, and whether or not they’re worth the added expense. Once you nail down those details, you’ll plan your next campaign with a clearer idea of what you’ll spend using third-party audience data.

Updated July 2023 When it comes to executing successful ad campaigns, the only thing as important as messaging is data. But any old data isn’t enough; you need the right data for your public affairs campaigns. Otherwise, you're squandering your audience investment.