Tunnl Blog

As campaigns work to connect with a relatively small group of uncommitted voters, they disproportionately target much of their advertising, and spending, to what amounts to less than 20% of voters in any given state. With this focus, it’s typical for campaign strategists to consider broadcast budgets first, with major networks getting large viewership and the most eyes on their ads. Three competing tensions at play with this strategy should make campaigns reconsider their final spending as November approaches.

Unlocking the potential of the U.S. Hispanic voter base has never been more critical, and the possibilities are infinite. Until now, Hispanic audience intelligence has been limited, leaving countless voters unheard and untapped in the electoral process.

Leveraging influencers' communities to amplify your message across your target audience is table stakes for the current public affairs landscape.

On average, advertisers and agencies achieve a 25% boost in campaign reach efficiency with Tunnl's audience intelligence platform.

It’s now vital to put the social currency of the most influential people in your target community to work for you. In a highly fragmented media and communication landscape, peers and peer leaders communicate in a uniquely authentic and therefore effective way. No matter if we call these people opinion leaders, elites, influentials, or influencers, they play a critical role in our public dialogue.

Audience intelligence separates the greats from the guessing. And there’s no room for guessing in the hyper-sensitive, potentially inflammatory worlds of issue-based advertising and cause and purpose-driven marketing. Your reputation is on the line, and so is the cause you’re advocating for, so you need to know your audience thoroughly and constantly.