Tunnl Blog - Page 10

One of the biggest challenges facing marketing strategies for nonprofit organizations today, especially those operating on smaller marketing budgets, is how to maximize their impact and reach audiences across demographics. Social issues and political advocacy are more pronounced than ever, so it’s vital for nonprofits to make the most of their outreach efforts now.

Updated May 2023 When you’re planning an ad campaign, one of the most important decisions to make is which mediums you’ll place your ads on to reach your target audience. After all, ad placement is costly. You don't want to waste your outreach budget placing ads on a medium your target audience doesn't even consume, but how do you know which channels your core market is consuming?

Great products and messages get lost in the sea of advertising every day because they fail to do one thing - connect with their audiences. In today’s world, connecting with your audience can seem more difficult than ever.

It doesn’t matter how good your creative looks - if you are talking to the wrong audience, your ads will fail.

You may understand this by now, but let’s state it outright: Tunnl does not buy or place media. On occasion, we will run into confusion when talking to prospects about our role in the media buying process. We like to illustrate this point, especially when it comes to our linear TV optimization.

Thousands of companies everyday waste money because they can’t reach their target audience and their message isn’t being heard. You know that a custom audience can help you get in front of the right crowd. But you may think it’s too time-consuming and expensive.