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Prebuilt vs. Custom Audiences: Which Is Best for You?

By: Amanda Peterson Beadle
August 10th, 2021

Updated May 2023 If an ad gets delivered to irrelevant people and nobody's compelled to take action, did you still spend your ad budget? Obviously, disappointingly, yes. How the people behind each impression receive your message is crucial to making the most of your ad dollars because only their actions can earn you a return on ad spend. Reach the wrong people, and it all goes to waste. That's where audiences come in.

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