Tunnl Blog - Page 3

Kids account for 20-30% of flu infections annually, and school halls are incubators for the illness. It’s a serious issue, one that several states are trying to stop before children return to school this year. Flu shots are required in areas throughout the nation, giving providers like you an opportunity to connect with busy families who need convenient immunizations for their kids. But before back-to-school, parents are moving at an extra-fast clip to get everything on their to-do list done, leaving little time for TV or social media scrolling where they could see your ads. To help you reach the right people quickly and efficiently in these final days before back-to-school, Tunnl offers these five prebuilt audiences that, especially when you use our Advanced Search or Audience Builder, enable you to get your ads in front of the hard-to-reach working moms who need your flu shot services now. Working Moms - Mothers with full-time employment Pro Flu Shot for Children - Individuals who are planning to get the flu shot for their children Pro Flu Shot for All - Individuals who are planning to get themselves and their children a flu shot Pro Flu Shot for Adults - Individuals who are planning to get the flu shot for themselves Anti Flu Shot - Individuals who are not planning to get the flu shot for themselves or their children Here’s what you need to know about reaching these audiences in time to capitalize on the back-to-school buzz.

Agencies have a lot of people to please. When clients come to you, it’s because they want higher returns on their ad spend and more qualified leads in their pipeline. But media fragmentation is making it harder than ever to reach the right people, and even when you can, more than one-third of internet users employ ad blockers to thwart your efforts. Meanwhile, media buying industry profits are expected to decrease despite improved revenue, your budget is shrinking, and expectations are through the roof. Strategic audience targeting is your ticket to overcoming the odds, but how can you guarantee best-in-class results to every client that comes through your agency? If you have clients counting on you, you need accurate and easily accessible audience data that can be applied seamlessly to the different campaigns you’re pitching and planning. And you need tools for analysis, planning, and measurement. But you don’t need a more complicated tech stack. Seem like a lot to ask for? Tunnl doesn’t think so.

Short-term rental (STR) legislation throughout the country may change the way Americans travel in the very near future. As travelers continue to enjoy the variety of accommodations on Airbnb and Vrbo, local and state lawmakers are struggling to keep residents happy, housing affordable, and tourism successful. The motivations and needs of businesses, homebuyers and renters, hotel unions, hosts, travelers, and policymakers are all in conflict, inspiring a spike in issue-based campaigns for or against the regulation of short-term rentals. How do you ensure yours is the one that gets seen by the right people?

76% of customers feel that targeted advertising helps them discover new products and 40% of consumers actually prefer targeted ads, according to Gitnux. Give the people what they want, right? That’s the crux of audience-based media buying: delivering your ads to the people who genuinely want to see them and who are more inclined to take action on your message. You’re probably already using some form of audience targeting in your ad campaigns. But if you’re still struggling to see significant results like qualified leads and more conversions, then there’s more to audience-based media buying that the microtargeting experts at Tunnl can teach you to harness.

Gathered around the water cooler, people used to ask each other if they’d caught that one popular TV show that aired the night before. And since there were only about five major channels and everyone had cable, you could almost always count on an affirmative answer. Nowadays, you have to preface that ask with, “Which streaming services do you have right now?” Screen time is up, but attention is divided. Between streaming connected TV, scrolling social media, playing mobile games, and flipping through linear TV channels, your audience is everywhere.

LGBTQ+ issues are making headlines throughout the nation, prompting some brands, issue advocates, and consumers to speak up. And with Pride right around the corner, those conversations are gaining momentum. Even if you do not consider your organization enmeshed in the LGBTQ+ community, Pride Month is a great time to put your company’s beliefs at the forefront of your ads and reach LGBTQ+ allies who care about the causes you’re campaigning on. Tunnl’s audience library has audiences for every issue in the headlines, enabling you to reach the right people, even on sensitive subjects at polarized times. And what isn’t already prebuilt for you in our audience library, you can craft for yourself in minutes using Tunnl's Audience Builder. Consider this your guide to authentically optimizing your Pride campaigns for maximum reach with audiences that will appreciate your approach to the issues impacting the LGBTQ+ community.