Tunnl Blog - Page 9

If you have experience working with retail brands, you’re more aware than anyone of the rapidly changing behaviors and concerns of modern shoppers. From the shift to online shopping and curbside pickup due to the pandemic, to today’s heightened importance of aligning your messaging with consumer values, there’s a lot to consider when crafting your outreach strategy.

When you understand your target market, you’re empowered to create a more impactful outreach strategy that gains their attention. That’s why Tunnl audiences are easy to access across a range of platforms and marketplaces – so you can get the audience data you need, when you need it.

The most successful brands and campaigns know that before any marketing or outreach strategy can be executed, a set of crucial steps must be taken.

Modern consumers are paying attention to the values of the brands, organizations, and public figures they support. The big question on their minds is, Are we aligned? This sentiment drives an ever-increasing number of purpose-driven engagement: a whopping 70% of consumers now prefer to engage with brands they believe reflect their own principles.

In today’s increasingly issue-aware society, public opinion is more important than ever to advertising success. Shifts in public perception can negatively impact brands, advocacy groups, nonprofits, and even entire industries - or it can be the key differentiator that gets your message heard over the other noise in a crowded advertising environment. Audience data will make the difference.

Advertising is evolving. No longer can a brand or campaign find success through generalized, one-size-fits-all marketing tactics. Instead, consumers respond overwhelmingly to messages that speak directly to their specific values and needs. If your message does not align with them, they quickly move on.