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Tunnl Blog - Page 2

The Tunnl Blog

Insider | Tunnl | Products | Audiences

What Is Purpose-Driven Marketing? The Importance of Cause, Connection, and Audiences

By: Sara Fagen
November 11th, 2021

Great products and messages get lost in the sea of advertising every day because they fail to do one thing - connect with their audiences. In today’s world, connecting with your audience can seem more difficult than ever.

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Insider | Tunnl

The Death of Third-Party Cookies & The Future of Advertising

By: Brent Seaborn
November 8th, 2021

Updated May 2024 Google has announced that it will completely deprecate third-party cookies in 2025. So where does that leave advertisers who rely on third-party cookies for accurate targeting and campaign tracking? Up a creek, unless they can find alternatives to third-party cookies that deliver exceptional accuracy. Tunnl has been operating on a cookieless targeting model for years, perfecting the way advertisers reach their precise audience in the most efficient, effective, and privacy-compliant way possible. So, we know what you need to confidently take on a cookieless future.

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