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Tunnl | Paid Media Measurement | Earned Media Measurement

The Importance of Media Measurement in Controversial, Highly Regulated, or Crisis-Prone Industries

By: Brian Rose
July 2nd, 2023

E-coli outbreaks, oil spills, data breaches, drug prices… behind every headline-making hot topic is a business bearing the brunt of public criticism from citizens, news anchors, and regulators. Some industries cannot escape the sword of Damocles, the ever-present sense of impending doom that accompanies big innovations and tiny, well-meaning marketing decisions alike. But the public is listening; every ad or news clip they hear about you and your industry could be a nail in your corporate coffin or a golden ticket to your organization’s goals.

Tunnl | Products | Paid Media Measurement | Earned Media Measurement

Paid and Earned Media Measurement: Keys to Understanding Your Impact

By: Adam McInturff
October 18th, 2021

If you’re like me, not knowing something is the worst thing in the world - and for brands, it could lead to potential consequences.

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