Tunnl Blog - Page 2

To win the next election, you need to tap an underrepresented electorate brimming with unclaimed potential. And U.S. Hispanics make up the nation’s fastest-growing voting bloc, over 34 million voters strong.

Marketers have dollar signs in their eyes for 2024. 53% of business leaders are increasing their digital marketing budgets. Ad revenue in the U.S. is expected to rise 4.3% in 2024. And if you include political ads, ad revenue increases all the way up to 8.1%, with issue-based ad spending at a double-digital increase compared to the last presidential election year.

You’re only reaching a fraction of U.S. Hispanic voters, the fastest-growing racial and ethnic group in the U.S. electorate. Political advertisers have been wasting their budgets on ineffective, inaccurate audience targeting and missing out on millions of votes because they don't know how to reach Hispanic voters. But how can you reach Hispanic voters efficiently and effectively when they are consistently underrepresented or misrepresented in traditional media planning and measurement tools? There’s a chasm between what you know about Hispanic voters and what you need to know to reach them. It’s time to close that gap.

You need precise audience targeting, and you need it now. Decades of microtargeting experience and building custom audiences for clients have shown us what advertisers in public affairs, issue advocacy, and purpose-driven marketing need: granular, precise targeting that’s as dynamic as their campaigns and powerful enough to make a substantial impact with their target groups. And they want it on their own terms because every second and every mistake counts and costs in advertising. To put the power of building hyper-targeted audiences informed by Tunnl’s peerless data library into the hands of advertisers and agencies like you, Tunnl created the Audience Builder, an always-on, self-service tool in Tunnl's AI-powered audience intelligence platform that empowers users to build hyper-targeted audiences based on your own selection of issues, demographics, geographies, and interests, any time, any day, and fast.

No matter your marketing goal, data is the answer to achieving the best results. But data-driven advertising pulls in several data types from myriad sources, requiring methodical analysis and complicating your path to confident strategy. As media fragmentation has intensified and consumer behaviors have shifted, Tunnl has continued to develop an audience intelligence platform and audience targeting solutions to help media buyers conquer the complexities of data-driven, audience-based media buys and maximize their impact. Our clients’ success has revealed a clear set of best practices for effective audience targeting, all utilizing data to its fullest potential to power campaigns that reach the right people, driving action and impact. How can you incorporate these data-driven best practices into your audience-based media buys? We’ll give you a step-by-step guide to developing data-driven audience targeting parameters and applying audiences to your advertising campaigns, as well as how to optimize for ongoing success.

Agencies have a lot of people to please. When clients come to you, it’s because they want higher returns on their ad spend and more qualified leads in their pipeline. But media fragmentation is making it harder than ever to reach the right people, and even when you can, more than one-third of internet users employ ad blockers to thwart your efforts. Meanwhile, media buying industry profits are expected to decrease despite improved revenue, your budget is shrinking, and expectations are through the roof. Strategic audience targeting is your ticket to overcoming the odds, but how can you guarantee best-in-class results to every client that comes through your agency? If you have clients counting on you, you need accurate and easily accessible audience data that can be applied seamlessly to the different campaigns you’re pitching and planning. And you need tools for analysis, planning, and measurement. But you don’t need a more complicated tech stack. Seem like a lot to ask for? Tunnl doesn’t think so.