Tunnl Blog - Page 2

To win the next election, you need to tap an underrepresented electorate brimming with unclaimed potential. And U.S. Hispanics make up the nation’s fastest-growing voting bloc, over 34 million voters strong.

Marketers have dollar signs in their eyes for 2024. 53% of business leaders are increasing their digital marketing budgets. Ad revenue in the U.S. is expected to rise 4.3% in 2024. And if you include political ads, ad revenue increases all the way up to 8.1%, with issue-based ad spending at a double-digital increase compared to the last presidential election year.

You’re only reaching a fraction of U.S. Hispanic voters, the fastest-growing racial and ethnic group in the U.S. electorate. Political advertisers have been wasting their budgets on ineffective, inaccurate audience targeting and missing out on millions of votes because they don't know how to reach Hispanic voters. But how can you reach Hispanic voters efficiently and effectively when they are consistently underrepresented or misrepresented in traditional media planning and measurement tools? There’s a chasm between what you know about Hispanic voters and what you need to know to reach them. It’s time to close that gap.

Healthcare advertisers, issue advocates, and political teams are all on the same precipice: Get your message to the people who need to hear it now, or the future of the healthcare industry - and your role in it - tilt in someone else’s favor. Elections and open enrollment periods are approaching. You need to reach the right people, right away. The microtargeting experts and public affairs specialists at Tunnl created nine prebuilt audiences to help you immediately reach the right people on the top issues in healthcare, including: Medicaid expansion Changes to the Medicare eligibility age Drug cost regulation

Roughly one-third of advertisers had their budgets cut in 2023, but the cost of ad inventory is up, and return on ad spend is less dependable amid a waffling economy, ad fatigue, and media fragmentation. Are you feeling the pinch yet? You’re under pressure to do more with less, the age-old struggle of every marketing department, but the odds are against you more than they’ve ever been. You need to build connections with consumers faster using more personalized ads, even though reaching them is more difficult and more expensive than it once was. There’s one way to accomplish this next-to-impossible task: audience intelligence.

Marketing departments and C-suites alike have been buzzing about artificial intelligence for months. What it means for content teams, when and how to invest in it appropriately, and if regulation is on the way have been among the top questions circulating through LinkedIn, closed-door meetings, and as break-room banter. But the real question is, what’s in it for you as a data-driven advertiser? AI is being lauded as the secret to success for lean teams with tight budgets and few resources, and AI-powered tools have been favorites for advertisers everywhere for many years already. Several of the tactics you employ in your campaigns lean on AI and machine learning to get you the results you depend on, but there’s certainly more potential for you to tap into if you want to maximize the value of AI innovations in your campaigns.