Advocating for your initiatives with Congress is like trying to get one person’s attention in a sold-out stadium of pushing, screaming, single-minded others. Unless you’re on stage, you’ll be fighting for any scrap of attention.
Ahead of a recess, like the one quickly coming up, is your prime opportunity to win votes and sway opinions on critical issues getting voted on this summer and later in the year. But with so many others seeing the same opportunity, how do you put your message center stage and get Congress to listen?
You use the right audience.
Before they created Tunnl, our founders spent decades building data-driven media strategies for public affairs and issue advocacy campaigns, discovering how to achieve targeted reach at scale. And now, Tunnl equips public affairs and issue advocacy advertisers with the issue-based audience insights they need to get their campaigns in front of the right people in the most efficient way possible.
We offer several prebuilt audiences to connect you with the voters influencing Congress on top-of-mind issues in the weeks ahead. They can be analyzed in our platform and seamlessly sent directly to ad platforms at the click of a button. With these audiences, your ad campaigns will be ready to go live in front of your target audience in time to make an impact in Congress.
Tunnl Tip: U.S. Policy Opinion Makers (USPOPM) subscribers have access to our premium audience of policy influencers, including Congress and the Executive Branch, to target them directly for issue persuasion campaigns before a congressional vote.
Not a USPOPM subscriber? You can still reach decision-makers aligned with your policy initiatives using our issue influentials audiences and the issue-based Tunnl's Audience Builder to create precise policy audiences to target this summer.
There’s still time to target your message directly to voters and decision-makers who want to expand, scale back, or are persuadable on Medicare. Tunnl built a prebuilt audience that represents each camp:
Lower the Medicare Age Persuadables - Individuals who are receptive to messages both for and against lowering the Medicare coverage age to 60
Pro Lowering the Medicare Age - Individuals who believe we should lower the Medicare coverage age to 60 because it will expand coverage, reducing the number of people who are uninsured, and will reduce the costs of healthcare
Though specific to changing the Medicare age, our clients have found these prebuilt audiences to be accurate stand-ins for other Medicare-related issues, as they are generally indicative of support for or against the program.
Click here to target these audiences with your Medicare campaigns.
But who are the advocates and opponents of the program?
Tunnl offers four prebuilt audiences that can help you reach them:
Click here to use these prebuilt audiences to reach voters about SNAP benefits.
Social security has been under scrutiny for years, mostly over increases to payments, changes to the eligibility age, or through discussion of who should be taxed at what rate to sustain increased social security payouts. Yet the program's future has prompted anxiety among voters and created tension for taxpayers.
To reach social security audiences on every side of the issue, Tunnl offers these prebuilt audiences.
Click here to reach persuadable voters with your social security campaigns using these audiences.
Doubtless, the debt ceiling has been high on the minds of informed citizens since January when the U.S. hit its current debt ceiling, prompting the Treasury Department to take “extraordinary measures” that are expected to run out sometime in June.
There are two distinct camps to address in this debate, and we’ve built audiences to help you reach both of them:
To use Tunnl's debt ceiling audiences to mobilize voters, click here.
But energy and agriculture account for the rest, sparking debates across climate, the industrial food system, and how to fairly distribute funds from the Inflation Reduction Act. Even the mere definition of conservation has been called into question.
The scope of the farm bill is as vast as it is complex, but voters are ready to weigh in and see their stance represented in Congress. Reach them with these prebuilt audiences.
Pro Renewable Energy Long Term Inflation Solution - Individuals who support a renewable energy solution to protect the environment and reduce inflation in the long term
Tunnl Tip: You can find more energy and agriculture audiences, including groups related to plant-based meat consumption and energy tax favorability, by searching for relevant keywords with the Audience Explorer in the Tunnl platform. It’s on the very first page you see when you log in to your Tunnl account.
To use Tunnl's agriculture and energy audiences in your campaigns, click here.
The August recess is right around the corner, and Congress’ priority list will extend beyond it into the fall, leaving August as a prime time to influence members in their home districts. But the issues that are keeping Congress busy are the same issues that now, you have precision-level, issue-based audiences to address.
These prebuilt audiences are not your only option for reaching Congress through their constituents at this critical time, but they are a fast, accurate way to get your campaigns in front of influential people.
Because of how Tunnl collects data, builds audiences, and keeps them refreshed, you can count on each of these audiences to align with what voters, consumers, and policymakers believe right now. No stale data, out-of-date insights, or unreliable media mixes to throw off your campaigns; Just regularly-refreshed audience targeting to get your issues in front of the right people without wasting money on irrelevant reach.
To get even more from Tunnl’s prebuilt audiences, use our Audience Builder to build your own audiences in minutes based on your target issues and geographies.
Any audience–built by Tunnl or built by you with the Audience Builder–can be activated with the click of a button in the Tunnl platform, so your influence on Congress can start the moment you’re ready.
So, what are you waiting for? You have a future to shape.