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Platform Updates

This section is dedicated to keeping our Platform users informed about the latest updates to the Platform experience. Here, you'll find details on new features, enhancements, and improvements designed to optimize your ability to uncover powerful insights and drive your strategy forward. Additionally, we provide FAQs and best practices to help you make the most of our intelligence platform, ensuring a seamless and efficient user experience.

 

Activate hundreds of Tunnl audiences in media buying software

February 2025 Release 3.8.0

🖥️ New Features & Products

Sleek New Navigation Experience

  • Redesigned Navigation Bar – The old button-based navigation has been replaced with a structured navigation tree for better organization and ease of use.
  • Refreshed Platform Colors – The entire interface has been updated to reflect Tunnl’s latest branding standards.
  • Enhanced User Menu - The top right user menu has been updated to include your activity dashboard and the org switcher that allows you to change between organizations and clients.

More Access to Planning Tools with VAMOS Hispanic TV Ratings

  • All User Access - Now all Tunnl Platform users can access the VAMOS Hispanic TV Ratings to gain seamless access to insights on Hispanic audience ratings.

👾 Resolved Issues & Improvements

Feature Flags

  • More Platform Release Control - Tunnl can now rollout features at a more granular level which enhances flexibility for innovations and bug fixes. This will make critical fixes quicker, ensure features can be disabled and rolled back if needed, and allow for localized feature releases in the future.

Audience Builder 

  • TV Viewership Filters - New local news data has been incorporated to ensure up-to-date insights.
  • Stability & Speed Improvements - We've enhanced the audience preview and creation performance.


January 2025 Release 3.7.0

🖥️ New Features & Products

Product Beta

  • A beta test of a new product has been released to select users for testing and feedback

👾 Resolved Issues & Improvements

Speed

  • Query optimizations, table updates and other back end adjustments were introduced to enhance Platform performance and reduce memory usage 
 

December 2024 Release 3.6.0

🖥️ New Features & Products

Reach and Frequency Tool

  • When you hover over the Audience Advertising Exposure chart, you'll see a list of top TV stations and this will pop up across all of the bars from the highest exposure group to the lowest exposure group

Political Paid Media Tool

  • During your search, there is a new "Medium" filter added to enable searches on only Broadcast or Cable  

👾 Resolved Issues & Improvements

Reach and Frequency Tool

  • Addressing the issue where the Unduplicated Reach percentage had a mismatch between the Platform display and the PDF download

Political Paid Media Tool

  • Addressing the issue where no data is returned for the user's search - an error message is now displayed when no data is returned for the user's search