September 2025 Release v4.4.0

🖥️ New Features & Products

Audience Builder v3 Now Live

• Audience Builder 3.0 is officially out of beta and available to all users. With this full release, the legacy Audience Builder has been retired to make way for a faster, more intuitive audience-building experience.

Enhanced Campaign Effectiveness Integration

• Users can now refine audiences directly from the Campaign Effectiveness module. When hovering over segments in the Target Audience Movement chart, the "Create Audience" button has been replaced with a "Refine" button that pre-populates segment details in Audience Builder.

Editable Campaign Effectiveness Audiences

• Audiences built through Campaign Effectiveness are now editable beyond name and description—parameters can be modified from the Manage Audiences page.

Policy Insights Update

• The Policy Insights page has been redesigned to align with the Consumer Insights experience. It now includes:

  • AI-Generated Key Takeaways: Automated summaries of the top 3 most notable policy traits.

  • Top 10 Standout Traits: Most over-indexed policy issues compared to the general population.

  • All Traits Table: A sortable and filterable list of traits, including curated Advocacy audiences.

• Improved Audience Explorer Workflow

  • Previous insights now automatically clear when a new audience or geography is selected (prior to clicking "Explore"). A new message guides users to finish their selection before exploring, preventing confusion from outdated results.

👾 Resolved Issues & Improvements

Reach & Frequency Fix for Cable-Only Audiences

• Fixed an issue where the Reach & Frequency Exposure chart would not build when Cable was the only selected medium.
• Media Mix downloads now match on-screen data in Audience Explorer.

UI Update

• Single-select geography dropdowns have been standardized across TV Ratings, Vamos, and Cable Ranker pages, streamlining the user experience.

Activity Dashboard Cleanup

• The Audience Builder and Bookmarked Audiences tabs have been removed from the Activity Dashboard. Remaining tabs include Recent Searches, My Audiences, and Rate Card.

Market Ranker Enhancement

• Markets that fall within a selected geography are now bolded in the Market Ranker table, making them easier to spot at a glance.

August 2025 Release v4.3.0

🖥️ New Features & Products

Audience Builder 3.0 Launch 

• Audience Builder 3.0 is now live for all users. Quickly build or edit audiences with real-time previews and persuasion-based sentiment models.

Create Audiences from Campaign Effectiveness 

• Audience creation is now available directly from the Movement Breakdown chart—hover, click, and get notified when your audience is ready.

TV Ratings Tools Now Fully Launched

• The Comparison tab and Match a Rate Card features are now officially out of beta and fully available across the Platform.

👾 Resolved Issues & Improvements

PDF & Download Updates

• PDFs in Reach & Frequency, TV Ratings, and VAMOS now include full visuals, even with Favorites
• Media Mix downloads now match on-screen data in Audience Explorer

TV Ratings Fixes 

• Broadcast program data now displays consistently when the National Market is selected, ensuring a complete view across all broadcast networks.

Platform Access Updates

• Tunnl has sunset self-registration on our login page for a more streamlined and secure experience. All interested users should contact our team about access through a subscription.

July 2025 Release v4.2.0

🖥️ New Features & Products

Improved Psychographic Trait Descriptions

• The High and Low marker descriptions for each Psychographic Trait in Audience Explorer have been updated to more clearly explain the behavioral tendencies at each end of the spectrum, helping you better understand your audience profiles.

👾 Resolved Issues & Improvements

Market Ranker Default Sort Enhancement

• The Market Ranker table on the Audience Explorer landing page now defaults to sorting by audience size, making it easier to spot your largest opportunities at a glance.

Enhanced Media Mix Activation Transparency

• A new disclaimer in the Media Mix Activation popup highlights the difference between audience count (based on Frequent Users) and Coverage % (based on All Users) for the selected media, ensuring you have full clarity when activating your campaigns.

Clearer Download Options

• Icons were added to the CSV and PowerPoint buttons in the Download popup, making it simpler to recognize and choose your preferred export format.

June 2025 Release v4.1.0

🖥️ New Features & Products

Audience Explorer Enhancements

• Get instant, AI-powered summaries of the top three traits defining any audience—now in the Consumer Insights details page.

PowerPoint Enhancements

• Title slides now include Estimated Audience Count, labeled as “Voters” or “Adults” based on data source, providing better clarity right from the first slide.

👾 Resolved Issues & Improvements

Campaign Effectiveness Enhancements

• Removed “Adults 18+” from the Target Audience selector to correct any calculation inconsistencies.
• Renamed the Movement Breakdown chart in multi-survey views to Target Audience Movement Breakdown, along with a tooltip update for added clarity.

Media Mix Label Updates

• “Max” is once again “HBO Max” in the TV Streaming tab.
• Audio Media tab medium names have been clarified to better reflect radio listenership.

UI & Navigation Updates

• Navigation labels updated for clarity (e.g., “Reach And Frequency” is now “Reach & Frequency”), and the footer was simplified by removing contact info, social links, and other unnecessary links.

May 2025 Release v4.0.0

🖥️ New Features & Products

Audience Explorer 2.0

• The next evolution of Tunnl’s audience insights experience is here. Audience Explorer 2.0 will now serve as the new homepage for all Platform users and includes all new insights:
  • Psychographic Insights
  • Consumer Insights
  • Policy Insights
  • Geographic Insights
  • Media Consumption Insights

Campaign Effectiveness

• Tracking audience movement used to mean putting in a request—but now it’s built right into the platform. The updated Campaign Effectiveness tool, found under the Measurement menu, makes it easy to see how audiences are moving. Available for organizations with survey data integrations.

👾 Resolved Issues & Improvements

Premier Audiences Tab Retired

• The Influence Suite page has been retired. Users with access to Influence Suite Audiences can still select them across the Platform. These audiences are now highlighted at the top of the “Select an Audience” list in Audience Explorer 2.0, along with helpful messaging for users who do not have access.

Demographic Data Enhancements

• We’ve removed “Unknown” values from demographic charts across the Platform. This improvement sharpens your insights by focusing only on known and actionable data.

April 2025 Release 3.10.0

🖥️ New Features & Products

Personality Traits in Audience Explorer

• View unique personality trait insights directly within Audience Explorer to better understand audience motivations.

TV Viewership Tab in Audience Builder

• Now fully available for all users with Audience Builder access, the new tab helps you visualize and compare audiences based on TV viewership data.

👾 Resolved Issues & Improvements

Network/Station Filter in Reach & Frequency

• You can now filter Reach & Frequency results by specific TV networks and stations.
• The new dropdown is dynamically powered based on your selected filters (like market, sponsor, and date range), giving you more control and precision in campaign analysis.

March 2025 Release 3.9.0

🖥️ New Features & Products

Sleek New Navigation Experience

• Navigation Bar Update - A new hamburger menu allows you to minimize the navigation bar for a cleaner workspace.
• Expandable Sidebar Access - Click on icons to expand product menus while the sidebar is minimized for easy access.
• Hispanic TV Ratings Rebrand - The "Hispanic TV Ratings" link is now "Vamos TV Ratings."

👾 Resolved Issues & Improvements

Reach & Frequency Enhancements

• Creative Hover Insight - Added hover functionality to display creative IDs, helping distinguish between creatives with the same name.
• Favorites Filtering Fixed - Resolved an issue where unselected creatives with identical names were not filtered out when loading Favorites.

Personality Traits Update

• Updated Personality Traits Insights - Completed our annual refresh to align with the latest Personality Traits models for more accurate and up-to-date insights. 

February 2025 Release 3.8.0

🖥️ New Features & Products

Sleek New Navigation Experience

• Redesigned Navigation Bar – The old button-based navigation has been replaced with a structured navigation tree for better organization and ease of use.
• Refreshed Platform Colors – The entire interface has been updated to reflect Tunnl’s latest branding standards.
• Enhanced User Menu - The top right user menu has been updated to include your activity dashboard and the org switcher that allows you to change between organizations and clients.

More Access to Planning Tools with VAMOS Hispanic TV Ratings

• All User Access - Now all Tunnl Platform users can access the VAMOS Hispanic TV Ratings to gain seamless access to insights on Hispanic audience ratings.

👾 Resolved Issues & Improvements

Feature Flags

• More Platform Release Control - Tunnl can now rollout features at a more granular level which enhances flexibility for innovations and bug fixes. This will make critical fixes quicker, ensure features can be disabled and rolled back if needed, and allow for localized feature releases in the future.

Audience Builder 

• TV Viewership Filters - New local news data has been incorporated to ensure up-to-date insights.
• Stability & Speed Improvements - We've enhanced the audience preview and creation performance.

January 2025 Release 3.7.0

🖥️ New Features & Products

Product Beta

• A beta test of a new product has been released to select users for testing and feedback

👾 Resolved Issues & Improvements

Speed

• Query optimizations, table updates and other back end adjustments were introduced to enhance Platform performance and reduce memory usage 

December 2024 Release 3.6.0

🖥️ New Features & Products

Reach and Frequency Tool

• When you hover over the Audience Advertising Exposure chart, you'll see a list of top TV stations and this will pop up across all of the bars from the highest exposure group to the lowest exposure group

Political Paid Media Tool

• During your search, there is a new "Medium" filter added to enable searches on only Broadcast or Cable  

👾 Resolved Issues & Improvements

Reach and Frequency Tool

• Addressing the issue where the Unduplicated Reach percentage had a mismatch between the Platform display and the PDF download

Political Paid Media Tool

• Addressing the issue where no data is returned for the user's search - an error message is now displayed when no data is returned for the user's search