Finally, a solution for precision-targeting to influential groups

Tunnl’s Premier Audience Suite was originally designed to help organizations reach the top 1% of Policy Opinion Makers and Industry Opinion Makers, ensuring highly targeted engagement with the most influential voices. While this approach provided unmatched precision, we recognized the need for a broader, more impactful solution. That’s why we’ve expanded and evolved it into the Tunnl Influence Suite—a powerful tool that not only reaches top decision-makers but also engages the influential networks around them, helping organizations drive awareness, shape conversations, and maximize advocacy impact.

Opinion Makers are the most influential decision-makers and advocates in the nation. From their positions of power within government, key industries, media, and beyond, opinion makers can amplify your campaign message, enact change, and influence public opinion.

While often the hardest to reach, Tunnl has spent years understanding how circles of influence work to deploy this solution that meets that need for many consider to be grass-tops activation.

To start targeting the Premier Audience Suite, get a demo from the experts on our sales team who can show you the Suite’s features in action and help you identify the ideal Tunnl platform tier based on your campaign needs.

Tunnl's data scientists employ an innovative approach to develop the audiences included in the Influence Suite.

Combining manual curation with AI-powered algorithms, we harness the power of our proprietary, 100-billion-point data infrastructure to create a comprehensive view on varying types of influence.

Our world-class data team hand-matches the profiles of top industry and policy influencers into our Opinion Maker audiences, to curate a thoroughly detailed, highly representative list of elite policymakers, investors, business leaders, thought leaders, and more. From there, other layers of influence are determined using behavior-based modeling and a proprietary set of inputs that help us identify actions and indicators that tell us someone is likely to be influential in their community. 

We make dynamic adjustments to these audiences throughout the year. After elections and transitions to a new Congress and presidential administration, we implement updates to our audiences.

Tunnl retains individuals who have previously held policy positions, such as former administration officials and retired congressional members, recognizing their continued influence, ensuring the audience reflects both current and legacy players in the policy arena.

Influence looks different for every organization—what matters to one group may not be the same for another. Tunnl’s Influence Suite is designed to comprehensively capture key decision-makers, policymakers, and the influential networks shaping public policy, but we understand that no predefined audience can cover every possible individual of interest.

While our suite includes a wide range of policymakers, industry leaders, media figures, and grassroots influencers, some local officials, staffers, or transient decision-makers may not always be reflected due to the ever-changing nature of their roles. That’s why we offer custom solutions to further refine and curate audience lists based on your specific needs.

If you’re looking for someone particular—or want to ensure your outreach is as precise as possible—we can work with you to tailor an audience that aligns with your strategic priorities. Reach out to learn more about our custom audience solutions.