REACH & FREQUENCY

Solve for Incremental Reach & Maximize ROI

Measure the impressions, reach, and frequency of your and your competitors’ campaigns on linear TV and build exposure-based audiences to optimize your campaigns across linear, streaming, and digital channels.

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Generate Linear TV Exposure Insights for Any Audience, On-Demand

Retarget Exposure-Based Audiences Across Linear, Streaming, and Digital

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Continuously Measure and Optimize Campaigns to Maximize ROI

REACH & FREQUENCY

Reach Your Entire Audience, Anywhere

Avoid wasting your budget by oversaturating certain segments of your target audience while missing others entirely.

With the Tunnl platform’s Reach & Frequency solution, you gain complete visibility into how your target audience is exposed to your – and your competitors’ – messages on linear TV, enabling faster decision-making on how to optimize your targeting and ad spend across all channels for maximum impact.

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Capabilities

Local, Audience-Based Impression Measurement, On-Demand

Unduplicated reach and average frequency from Reach & Frequency in Tunnl's Audience Intelligence Platform

Measure Linear TV Exposure

Gain a granular understanding of linear TV impressions with unduplicated reach and frequency measurement for your and your competitors’ ads by media market, sponsor, or creative.

Create Exposure-Based Audiences in Minutes

Create audiences based on exposure to your or your competitors' ads in minutes to pivot your campaign strategy quickly and capture more unique impressions among your target audience.

Optimize Your Cross-Channel Campaigns, Fast

Analyze media mix and local TV ratings insights to retarget your exposure-based audiences where they're most likely to see your ads across linear, streaming, and digital.

Master Linear Optimization

Constantly adapt throughout your flights to achieve maximum impact and reduce waste using Tunnl’s end-to-end solutions for planning, measurement, and optimization.

Testimonial from Angela Eaddy, Policy Paid Media Manager, DoorDash

SEE REACH & FREQUENCY IN ACTION

Request a Demo

Find out how you can measure and optimize your impressions with audience-based linear exposure data in the Tunnl platform.

A woman looks at TV Ratings in Tunnl's platform

Request a Demo

Find out how you can measure and optimize your impressions with audience-based linear exposure data in the Tunnl platform.

A woman looks at TV Ratings in Tunnl's platform

KEEP EXPLORING THE TUNNL PLATFORM

Related Features

Tunnl’s AI-powered platform is the only source for actionable audience intelligence. Discover the other features empowering linear TV advertisers to make their smartest decisions yet.

Solve for Incremental Reach & Maximize ROI

Generate Linear TV Exposure Insights for Any Audience, On-Demand

Retarget Exposure-Based Audiences Across Linear, Streaming, and Digital

Continuously Measure and Optimize Campaigns to Maximize ROI

Reach Your Entire Audience, Anywhere

Capabilities

Local, Audience-Based Impression Measurement, On-Demand

Measure Linear TV Exposure

Create Exposure-Based Audiences in Minutes

Optimize Your Cross-Channel Campaigns, Fast

Master Linear Optimization

SEE REACH & FREQUENCY IN ACTION

Request a Demo

Request a Demo

KEEP EXPLORING THE TUNNL PLATFORM

Related Features

TV Ratings

Audience Builder

Premier Audience Suite

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